What drives the success of your e-commerce site? No matter how sharp and professional your logo or site may be, your marketing efforts may not be enough to increase traffic or improve conversion rates. Optimizing your global site performance is the key to reaching more users and maximizing results. But for many, it’s difficult to understand how response times, latency, and security affect the bottom line. Simply, the better your performance, the easier time you’ll have expanding your global market.
Latency and response time are common vocabulary when discussing web performance. Rightfully so, as it affects user behavior on your site. It is estimated that 43 percent of web users will give up if your response time is more than 3 seconds, and 88 percent will avoid that site in the future.
If your site isn’t equipped to serve a global audience, response time will be much longer for those who are geographically dispersed. Users in China, for example, may experience a much higher ping rate because it may be taking longer for the site to connect and load. If a ping rate is too high, it could deter consumers from visiting more than one page or completing a purchase. Expanding your global reach means you’ll need to improve your site and make it more accessible for consumers living on other continents. Without speed or reliability, your site could crash and burn.
Global Security Issues
Would you trust your information to an unknown, offshore source with no proof of security? No. And you shouldn’t expect your customers to either. If your site isn’t certified and backed by the tightest security measures, you can bet you’re missing out on global sales. Protecting your site visitors’ personal information should be a top priority. Whether your customers are in Beijing, Buenos Aires, or Baltimore, your site should translate easily and provide a secure payment portal. With the proper security measures in place, you’ll find that your global reach expands simply because people trust your process.
Legal and Regulatory Issues
On top of analyzing response time and improving your site’s connection rate, you also have to overcome the legal obstacles and regulations set in place by other nations. China, for example, has a population of over 1.3 billion people. The government, however, has enforced a number of legislative actions commonly referred to as “The Great Firewall of China” that regulate what citizens are allowed to access online. In many cases, this can slow down or restrict sites entirely. If you haven’t taken the time to familiarize yourself with the various global regulations set in place by nations like China, you’ll be dealing with higher ping rates and response times indefinitely.
Expanding your reach globally and improving your performance may seem like a difficult task, but with the help of CDNetworks, it’s simple. We pride ourselves on our innovative technologies that have the ability to improve business and cross international borders. Our applications and software are specifically designed to improve e-commerce sites across the globe by providing accelerated site speed, reliability, and security. No matter your current response times, you will improve them with CDNetworks. Learn more here about how you can boost your business and expand your reach.