How Transhotel built a platform for worldwide growth

At a glance

Company: Transhotel

Founded: 1994

Headquarters: Madrid (Spain)

Industry: Global travel service provider

Website: http://www.transhotel.com

CDN Services: Dynamic Web Acceleration

Key results

  • Accelerated dynamic website content to enhance service for existing European and US customer base
  • Enabled expansion into Asia and other emerging markets including Russia, Latin America and India
  • Delivered cost savings of over 50% over the previous CDN service supplier
Background

Transhotel is a Spanish global travel services provider founded in 1994. From its outset Transhotel has recognised that to become a highly competitive and profitable company offering a high level of service, there would be a continuous need for a reliable and responsive technology platform that allows close collaboration between the company and its clients.

The challenge

The company was finding that an ever expanding client base and using the internet as its main way of conducting business would mean an increased risk of getting content to the right places in an expedient manner. Transhotel wanted to ensure that the business could maintain and build on its growth.

Transhotel created a business group made up of companies exclusively concerned with the world tourist industry. It has branches in 24 countries all over the world, essentially in Europe and the Americas but also in Asia, where it now has a presence and in India, Singapore and China.

The Transhotel group serves 78,800 travel agency customers worldwide, providing a portfolio of over 60,000 hotels and tourist services in 147 countries via multiple online websites, with international revenues growing steadily year on year. 94% of Transhotel’s business activity is carried out through the TOR System Advanced platform that was developed by the company and launched in 2008. Currently over 50,000 of Transhotel travel agency customers from all over the world use the platform daily and make on average 3.4 million enquiries on the availability of services. In 2011 the platform allowed the booking of over 3.5million overnight stays.

Another important element of Transhotel’s business and technology approach is to ensure that its systems can be easily integrated with other established tools in the sector, such as the Amadeus GDS (Global Distribution System) and the CETS (Central European Touristic Solution). This allows travel agents connected to those systems to use Transhotel’s products and services.

“We just could not allow our service to be hampered by speed or latency problems; we wanted to maintain our high levels of service and ensure that we didn’t put our business and that of our clients at risk. Websites taking too long to load or downloads being slow just aren’t an option with a global travel firm like ours,” says Francisco Javier Diéguez, Architecture and Infrastructure Manager of Transhotel.

The solution

In 2007 after consulting with telecoms service providers, it was clear that Transhotel needed to overcome these issues by deploying web acceleration services from a well known and reputable supplier. This implementation was essential if the e-commerce channel and the TOR System Advanced on-line booking platform were to be consolidated.

The results

Key Objectives

“Our decision to enter the Asian market, especially China, forced us to rethink our supplier policy as we didn’t want to take chances in emerging markets, where we were looking to expand,” says Diéguez. “Asia is becoming very important to us, and we needed to be able to count on a company that could support us in new countries there as we set up new strategies and plans to strengthen our international activities, without this implying a loss of service and quality in European and American markets where most of our current clients are located.”

“We chose CDNetworks because of its reputation of being able to get into distant and developing markets. Given its expertise of the Asian market and in particular China, the decision to work with them was an easy one. In addition, their experience of powering global e-commerce and travel websites also made this a clear choice,” says Diéguez.

The availability of PoPs (Points of Presence) of CDNetworks in these countries, and its position as sole global supplier with specialist knowledge of China meant Diéguez and his team could count on a trusted partner. CDNetworks’ Dynamic Web Acceleration services would help the company service its growing customer base, expand into new markets and provide the kind of web performance that would keep its clients happy regardless of geographic location.

Cutting Expenses

Transhotel was pleasantly surprised with CDNetworks’ ability to provide a flexible global service at a competitive price point. “Rethinking the supplier strategy also made us analyse all costs of the overall project in detail,” says Diéguez. “The flexibility of the CDNetworks approach has allowed us to reach our goals at a very reasonable cost. The migration to CDNetworks has given us a saving of 50% compared with our previous supplier.”

Fast and Easy Migration: Immediate Service

The process of migration from one company to another can pose risks, especially when e-commerce is the main source of a business’s income. “The implementation of CDNetworks’ solutions was quite transparent and simple, and we did it ourselves,” said Diéguez. “Our knowledge of the previous solution and our experience meant that in only four weeks the CDNetworks service was in full operation and was working exactly as we needed. We have not had any disruption to our service and we are much better prepared for the future, growing our business without concern that web performance will put it at risk.”

Improving User Experience

Currently almost all the corporate services of Transhotel are supported by CDNetworks. The main website www.transhotel.com has a daily turnover of over 50,000 operations, most of which are room availability enquiries. 90% of these operations are served on the end-user’s computer in less than 5 seconds. Thanks to the CDNetworks Dynamic Web Acceleration solution the demand for speedy and uninterrupted access to the applications and websites is met, which reduces the time and transfer data necessary to complete a website request, thus accelerating performance and improving the end user’s experience.

In an average day, Transhotel serves some 5 million http hits, 1.4 million web pages, and transfers a volume of information of some 80 Gigabytes. Thanks to the content acceleration solution, 50% is cached and served from the edge of CDNetworks without the Transhotel servers having to intervene in any way.

“The availability of the CDNetworks solution is highly optimal and gets the uptime of our applications to 99.99%,” Diéguez adds.

There is a good communication channel between CDNetworks and Transhotel, for example keeping Transhotel informed when there is platform maintenance, the client is notified promptly in case intervention is required in any way. “They are very meticulous and collaborate closely with us to ensure that no kind of incident occurs,” said Diéguez.

About Grupo Transhotel

Transhotel is a global travel service provider based in Madrid (Spain). Grupo Transhotel consists of 6 brands related to the tourism sector. The company has more than 700 professionals working towards the main goal of offering its portfolio of more than 60,000 hotels and all types of service throughout the world for 78,800 travel agencies worldwide. It provides a new concept in Service and always with the latest technology, offering the best solutions for professionals within the tourism sector. All of the Grupo’s brands offer real solutions to professionals in the tourism industry in their different areas of activity. For more information on Grupo Transhotel visit http://www.transhotel.com.

 

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