The past decade has seen online selling leap up the list of priorities for almost all domestic and multinational retailers worldwide, led by the rapid development and consumer adoption of the internet as a means of trade and interaction. Shoppers in developed regions were first to embrace online retailing. Consumers in emerging markets, such as Brazil and China, soon followed, but now present an even bigger online retailing opportunity than in more mature markets. How to effectively access these emerging markets via the online channel has quickly become an urgent strategic priority for retailers.
Some key topics that were explored in this industry report include:
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