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Ecommerce Retailers: The Next Billion $ Opportunity

Ecommerce Retailers: The Next Billion $ Opportunity

A Frost & Sullivan White Paper in Collaboration with CDNetworks

The ecommerce industry has witnessed unprecedented growth across the Association for Southeast Asian Nations (ASEAN) region, surpassing US$10 billion in revenue in 2015. The high growth is driven primarily by technology adoption, with the proliferation of smart phones, broadband, and 3G/4G Internet, as well as the trustworthiness of online sales channels in the minds of customers. This expeditious movement in the online shopping arena may be perceived as just the beginning. The industry has also undergone a paradigm shift in the way customers shop-not only are physical attributes enabled but related products are made visible to millions of customers that would otherwise have not been purchased.

With explosive growth in countries such as India, China, Japan, and South Korea, Asia-Pacific (APAC) is set to become the leading region in e-Commerce in the world. By 2018, APAC is expected to generate sales of $1,892 billion at the regional level and $3,015 billion globally. The retail e-Commerce segment accounted for 10.2% of the total retail sales in APAC in 2015, which is projected to grow to 20.3% by 2019. Among the APAC countries, China leads with a projected 19.6% of total e-Commerce sales, followed by South Korea with an estimated 14.7%, by 2019.

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