Do you want to build and develop a successful online game? Are there are too many competitors? Are gamers just not spending money? Is your site always being hacked and brought down by competitors and hackers? Do you never have enough capital to support and expand your site?
The problem with all these issues centers around a gaming solution that can coexist with your online gaming business. With fierce competition comes continuous change, technological improvements, faster Internet speed, stable connectivity, and superior performance to deliver better online gaming experiences. Given these advances, hundreds of new games are launched every month. At the same time, hundreds of games are delisted or suspended. To succeed, gaming companies work hard to improve their user experience, address user preferences, identify demographics, manage big data, and use analytics to streamline and optimize their product life cycle.
In his article “Future of Money, Virtual Money Drives Rapid Growth in Online Gaming,” Gartner analyst Ethan Wong wrote, “Online gaming and social activities represent one of the fastest growing Internet business sectors in Asia and the world”. New technology innovations, virtual reality (VR) and augmented reality (AR), machine learning (ML), and artificial intelligent (AI) are enhancing online gaming for the more than 2.5 million active gamers around the world.
Games are extremely sensitive to latency. As a result, factors such as poor network connections and long delays when transmitting large amounts of data often dictate whether gamers will decide whether a game is worthy of subscription. Other factors come into consideration as well.
Let’s look at the top 5 challenges and trends of the online gaming industry.
Latency is a serious issue for any online gaming company. High latency is an obstacle to online gamers. The ideal latency for online games ranges between 20ms and 40ms. To deliver a satisfying online or mobile gaming experience, low latency is essential. Gamers are likely to leave the game room if the latency exceeds 40ms.
Fast and reliable performance with 24×7 availability is essential. If a game goes down or “lags”, the support team is called upon to rectify the issue and resolve the problem to minimize downtime.
High volumes of hardware and software acquisitions, along with onsite manpower to manage it all, impose massive investment costs for online gaming. Cloud-based infrastructures and Content Delivery Networks (CDNs) with local points-of-presence (PoPs) worldwide eliminate these costs, slashing a gaming company’s capital expenditures and management costs, while delivering attractive returns on investment (ROIs).
Local PoPs can be used with a global load balancer to distribute gaming assets effectively and efficiently to global users. Together, they support smooth moves and plays, speedy data exchanges, monetary transactions, workloads, and real-time communications. Static content cached on local PoPs can be served quickly to multiple locations. Sufficient security must be in place to protect vulnerable gaming servers against hackers and cyberattacks.
In today’s rapidly changing environments, gaming companies must be able to release their online games rapidly and securely to gain user loyalty. Many gaming companies lose revenue and gamers by failing to adapt to the rules of today’s new business challenges and gamer expectations.
In recent years, the number of mobile gamers has grown significantly. Many of them prefer to play games using their smartphones. CDN360 from CDNetworks offers robust ping speeds along with rich PoP resources that make it ideally suited for integration with the cloud-based gaming infrastructures and platforms.
Real-world Use Case #1
Company X is a small online gaming start-up in Malaysia that launched its first product in 2019. CDN360’s Dynamic Web Acceleration and Download Acceleration features have accelerated this company’s online and mobile gaming assets to users worldwide with 100% availability. Their global users can download bulky APK game files, stream and play, and conduct data transfer within the gaming environment without suffering any packet loss. CDN360 also delivers a dependable and reliable foundation for delivering high-speed video, audio, hi-res graphics, and push gaming content to Internet and mobile users alike, with the same compelling high-quality, low-latency experience. Best of all, Company X can use CDN360 to support online game updates and downloads without any interruption to users. This ensure a positive gaming experience for all. One year later, Company X has grown into a medium-sized company, with an increase of more than 35% in return-on-investment and achieved a significant rise in subscription monetization from users in Southeast Asia.
Real-world Use Case #2
Company Y is one of the leading online gaming service providers in Southeast Asia and Asia. In early 2020, the company experienced a nearly 40% growth in users after investing in new technology that included the integration of CDN360 Content Acceleration into their gaming platform. During this effort, CDNetworks crafted a vision that was aligned to the requirements defined by the company’s top management, and then assisted the company with translating that vision into action. The result was a drop in latency by roughly 10ms coupled with an increase in the number of gamer subscriptions. During the COVID-19 outbreak, with most Southeast Asia and East Asia countries locked down and people working from home, the total number of users/gamers has grown more than 100%. Company Y is now poised to launch its new online and mobile games.
Weighing Customer Demand Against Security
The online gaming industry is one of the most highly competitive businesses, with subscribers clamoring for more and better games to play. But as history has shown, the more well-known a company is, the greater the potential risk for attracting malicious threats.
Risk management is one of the major concerns for gaming companies to consider in order to sustain and protect their business, and minimize the risk of financial loss and the leaking of sensitive personal data. CDN360’s always-on cloud-based DDoS protection and Flood Shield can detect and mitigate today’s virulent flood attacks, while preventing the loss of customer data, maintaining privacy, securing financial information, and complying with legal and branding requirements. Flood Shield can secure all layers of UDP, HTTP, SYN, and ACK Flood, without sacrificing the performance of gaming platforms and their integration with CDN360. CDN360 also offers self-managing and monitoring features, with views of real-time traffic in the user portal and logs.
CDNetworks’ online gaming solution provides a low total cost of ownership (TCO), with security, high availability, and scalability performance delivery. This comprehensive solution is offered without requiring costly investments and amortizations in unmanaged hardware and software. This approach empowers gaming companies to reduce their capital expenditures (CAPEX) and operating expenses (OPEX), while delivering the highest quality safe and secure gaming experience.
Sabrina Chong Pei Voon
Regional Sales Manager
I have more than 15 years of IT Sales & Digital Marketing experience with proven track records in million-dollar projects, several Top Achiever awards won, and Google & AWS certified in multinational corporations after graduated from University of Toulouse, France. In the early stage of my career, I focus on customer-centric selling and learn to understand customers better through Neuro-Linguistic Program. Currently, I’m pursuing a Master’s Degree in Business Administration (MBA) at University of Putra Malaysia and a psychology practitioner at a local counseling institution. I am actively serving in Non-profit organizations for animal welfare, recycling projects, and volunteer in religious activities. I’m passionate about new technologies adoption, stock market investment, and mindfulness practicing during off-working hours.