What to Look For in a Video Platform
An integrated video platform combines multiple distinct technologies to accelerate the performance, excellence, and security of video – while eliminating the complexity and incompatibility of dealing with multiple vendors. It will deliver content through a single workflow that offers quality, simplicity, and scale.
Today’s viewers choose video services based on a variety of factors, but what really matters to them is quality – seamless, flawless, anytime, anywhere. Viewing sessions on streaming devices are getting longer, so it makes sense that viewers have high expectations for a quality presentation; they have little patience for setbacks such as latency, buffering, or blank screens. According to Livestream.com, 62 percent of consumers have a negative perception of a brand that publishes poor quality video. If they don’t get TV-like quality, they leave. The provider that puts a premium on quality will reap the benefits of attracting and retaining viewers, building loyalty, and generating higher revenue from advertising.
A primary disadvantage of stitching together a video delivery system is that its various components may not work cooperatively – and in fact, may be at odds with each other. Thedanger of that approach not only affects the quality of delivery and service but can also have a devastating impact on the time it takes to get to market, which translates to lost viewership and revenue. One partner that can do it all simplifies the process of delivering high-quality video to global audiences.
A powerful video platform with a vast global network enables you to deliver content quickly – with better quality and performance – to viewers on any device around the world. This kind of global content delivery network (CDN) with massive scale and thousands of interconnects also enables you to sustain millions of concurrent users regardless of spikes in traffic.
4 Key Components to Put You Ahead of Your Competition
To stay ahead of the competition – and win – you need to choose a video platform offering the right combination of innovative features that bring quality streaming and simple experiences together to all your viewers – without fail.
When it comes to streaming, you need to simplify your workflow from ingest through delivery, providing the highest-quality video, personalized for every viewer who hits “play.”
A good CDN must deliver video optimized for viewers’ devices from a server nearest the user’s geographic location; overcoming any bandwidth constraints to deliver the content fast.
A powerful platform must be able to provide robust security on multiple fronts, including DDoS protection and bot mitigation – allowing access to vetted users while blocking unauthorized users.
Service and Support
An integrated platform should provide proactive monitoring, meaningful insights, and troubleshooting with continuous testing. It must also have service and support teams in place around the world.
Learn more about CDNetworks content delivery and media acceleration solutions CDNetworks.com
1 Enberg, Jasmine, “Cord-cutting accelerates as OTT video keeps growing.” eMarketer, emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018
2 Golum, Caroline, “62 Must-Know Live Video Streaming Statistics.” Vimeo, livestream.com/blog/62-must-know-stats-live-video-streaming
3 “Big success with big data.” Accenture, accenture.com/us-en/_acnmedia/Accenture/Conversion Assets/DotCom/Documents/Global/PDF/Industries_14/Accenture-Big-Data-POV.pd