10 statistics that demonstrate the need for DDoS mitigation
It doesn’t matter the size of the business or the type of website, enterprises, small businesses, gaming sites, and ecommerce shops are vulnerable to one of the growing challenges of modern website management, distributed denial of service (DDoS) attacks.
Recent statistics show DDoS attacks are on the rise and have become a favorite tool for both savvy and beginner hackers. While the immediate impact in DDoS is website downtime, there is also a potential for more sinister actions. DDoS attacks are often used as distractions and allow for bad actors to gain access and steal sensitive data.
Let’s try to quantify the impact of DDoS with a look at some statistics:
DDoS attacks are on the rise
In 2014, CDNetworks observed a 29 percent increase in overall DDoS attack frequency with a 64-fold increase in amplification attacks. The most affected vertical? Gaming. About 40 percent of the attacks impacted gaming sites.
Rise of the botnets
One of the tools frequently leveraged to execute a DDoS attack is a botnet. These “zombie” machines can assist in amplifying a DDoS attack and, according to the FBI, are estimated to cause more than $113 billion in losses globally each year. Approximately, 375 million computers are infected each year, equaling more than one million victims per day, translating to 12 victims per second.
Downtime equals losses
$40,000: The average cost per hour for a victimized website, a 2014 survey found. For larger businesses or sites targeted at critical times the potential losses will be even higher. Depending on the size of a DDoS attack and a site’s defenses, DDoS attacks can last anywhere from a few minutes to several days.
Damage to reputation
The primary goal of a DDoS attack is to slow down or crash a website and neither scenario is good for a website. According to Ponemon Institute research, 78 percent of consumers worry about brand security when page loading is sluggish.
While most consumers are unfamiliar with DDoS attacks – one of the leading causes of website downtime – they indicated a website crash is enough of a reason to move on to another brand’s website. Nearly 60 percent of consumers said they would most likely abandon unavailable ecommerce sites.
Data loss consequences
A 2015 survey found that 32 percent of serious DDoS attacks coincided with a network intrusion. If a website crash has a negative impact on brand reputation and loss of revenue, a data breach can be devastating for a business. The same Ponemon survey referenced above found 63 percent of respondents do not trust websites of companies that have suffered a data breach.
Defend Against DDoS
From the statistics above, it’s clear DDoS attack mitigation is essential to keeping a business’s website up and running. The unpredictability of a DDoS attack is part of its allure for cyber criminals. However, for website owners and managers, it means DDoS protection needs to be in place and ready to respond 24/7/365.
A cloud-based security solution that includes DDoS prevention and mitigation has the ability to scale quickly and on demand in order to handle the influx of traffic that’s the trademark of DDoS. Moreover, with the power of a global content delivery network, a website will see improved overall performance, and be able to handle legitimate spikes in traffic.
A CDN DDoS solution delivers versatile and powerful protection to both websites and dynamic, mobile and video content, something hardware solutions struggle to provide. With the right partner in DDoS protection, companies can leverage expertise, automated alerting and a sophisticated infrastructure and be ready when a DDoS attack strikes.