Case Studies

MyMovies.it Boosts the Performances of Italy’s Second Largest Video Entertainment Website, After YouTube, Without Changes to Infrastructure or Increased Investments in Bandwidth

MyMovies.it Boosts the Performances of Italy’s Second Largest Video Entertainment Website, After YouTube, Without Changes to Infrastructure or Increased Investments in Bandwidth

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“Our company has always focused on technology – both to optimize the user experience on our website and to make the Web better overall. Technology has always been at the very heart of our company. CDNetworks has proven to be the partner we were looking for. Their people understand the way we see the Web and are always at our side in our efforts to foster a better Web experience.” – Gianluca Guzzo, CEO, MyMovies.it

Mymovies.it is the main Italian website devoted to movies. In fact, it is second only to YouTube as the most visited video entertainment website. With 7.3 million unique users in January 2011 and an average of 4 to 6 minutes spent on the website, MYmovies.it is a successful Italian case study in itself: one out of every six Italians regularly visits the site and stays on it for a longer-than-average time. MYmovies.it has steadily grown its audience over the past decade, and users cite their pleasure with the website based upon the completeness of its offering, the quality of its contents and the smooth, flawless user experience.

From the case study:

“We searched quite a while for a scalable product able to face any kind of request on our website,” says Gianluca Guzzo, CEO of MYmovies.it. “With steady growth rates of one million unique users per year and massive traffic spikes during the Christmas holidays, our website required a robust and scalable solution.”

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