GolfWeek.com Saves 50% on Internet Content Delivery, While Increasing Advertising Sales through Improved Analytics and Reporting
Golfweek.com provides in-depth coverage of the professional golf world with compelling content that focuses on junior and amateur golfers. To maintain its unique position and satisfy site visitors, Golfweek.com constantly seeks to deliver new online video offerings from a variety of perspectives. However, because the content delivery network (CDN) provider that had been serving video content for Golfweek.com was unable to provide insight into video viewership, the website was losing valuable dollars in video advertising revenue.
To provide an Internet video acceleration service with robust and integrated reporting, Golfweek.com sought an alternate service provider that could handle its long tail of video content. After evaluating several CDN options, Golfweek.com decided to transfer its Internet content and video delivery services to CDNetworks. The flexibility of the CDNetworks services options and bundles allowed Golfweek.com to tailor services to suit its unique requirements. As a result, it was able to reduce its annual CDN costs by approximately $40,000.
In this case study, we will discuss more in depth how CDNetworks helped Golfweek.com deliver a better experience to customers while cutting expenses and improving insight.
Some key topics discussed in this case study include:
From the case study:
“Golfweek.com uses the analytics data from CDNetworks to generate comprehensive reports around video impressions, and it can do so over longer periods of time and in a more granular fashion than before. This provides a number of benefits. First and foremost, Golfweek is able to deliver a better experience to site visitors. Plus, the insight enables the publisher’s sales professionals to sell advertising with the assurance that videos display quickly and reliably.”
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