Swiss luxury retail brand Bally has reduced page download times for Chinese end users by a staggering 81% and reduced the total data transferred by 97% on origin.
Bally, the luxury leather goods brand synonymous with quality and elegance, was founded in Switzerland in 1851.
Bally was one of the first luxury brands to capitalize on the opportunities offered by the Chinese market. The country’s high-income earners now spend more on luxury products than affluent consumers in any other market.
The website, featuring high-resolution images and videos of Bally’s high-end shoes, handbags and accessories, brings the company’s trademark products to the fingertips of China’s growing population of high-income earners.
Despite the opportunities offered by the Chinese market, ecommerce in the country poses a few challenges too.
Read the case study to find out:
The China Acceleration service from CDNetworks has been designed for the country’s specific network requirements, routes content and applications for optimal delivery with minimal latency across the public Internet to Chinese end users.
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