“Online platforms are extremely important when Chinese consumers search for brand insights and product specifications. A typical Chinese customer invests a great deal of time on the website before entering a purchase process. Hence, an improved customer experience on our online platforms will be a key success factor for our growth ambitions in China” – Lars Hardboe Galsgaard Managing Director Bang & Olufsen China
Founded in Denmark in 1925, Bang & Olufsen has long set the mark as a global design icon and symbol of audio-visual excellence. Today, the company is world renowned for its distinctive range of quality televisions, music systems and high-performance loudspeakers; products that combine technological excellence with emotional appeal in a sensational design language.
Traditionally, Bang & Olufsen products have been sold mainly through an independent retail network across more than 100 countries. The majority of these retailers are stores, which exclusively sell Bang & Olufsen products.
Recently, the company launched initiatives for global growth, seeking to leverage a robust online presence to serve both mid-level and high-end customers in the world’s fastest growing consumer markets. One of the most appealing of these target markets is China.
Read the case study to find out how CDNetworks was able to help Bang & Olufsen:
From the case study:
“As anticipated, the sites experienced dramatic uptime and performance improvements. Homepage download time could be reduced by up to 90 percent, while 98 percent of consumers completed page downloads over CDNetworks.”
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