CDNetworks Careers

Marketing Manager

Marketing Manager

Position Title
Marketing Manager, USA
Reports To
President & COO
Office Locations
Campbell, CA
(Local candidates only. Relocation is not available for this role.)

POSITION OVERVIEW

Seeking a Marketing professional with a specialty in digital/online marketing to run our US-based Marketing function. Primary focus will be on managing demand generation, email campaigns, website updates, content creation, SEO/SEM, and social media aimed at enterprise IT organizations located predominately in the US.

RESPONSIBILITIES

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Create blog content and work with other content creators.
  • Update the Americas web pages.
  • Coordinate 3rdparty reports and white papers.
  • Promote content through PR, social media, emails, syndication, etc.
  • Maintain Americas social media presence.
  • Plan and implement trade shows and events, if needed.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Collaborate with internal teams to create landing pages and optimize user experience, as well as, agencies and other vendor partners.
  • Evaluate emerging technologies.

QUALIFICATIONS REQUIRED

  • Bachelor or Master’s degree in Marketing or a related field.
  • Minimum 5+ years relevant experience.
  • Ability to write great blogs and attention-grabbing email cop.
  • Experience in the following:  Identifying target audiences and devising digital and email campaigns that engage, inform and motivate; Setting up and optimizing Google Adwords campaigns; Optimizing landing pages; Planning and executing events; Marketing automation and Salesforce.com
  • Ability to write great blogs and attention-grabbing email cop.
  • Coordinate 3rdparty reports and white papers.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics), and working knowledge of HTML and CSS.

ATTRIBUTES FOR SUCCESS

  • Technical aptitude – Ability to quickly learn new systems.
  • High-Adaptability – Ability to adapt to internal policies/ processes / procedures and changing direction of a task/project.
  • Outgoing, professional and articulate; great customer & communications skills.
  • Ability to multitask, prioritize a variety of tasks and meet deadlines.
  • Must be reliable and heavily resourceful in solving issues.
  • Amiable, professional and enjoys daily interaction with peers and client groups; natural ability to form professional relationships with all levels and departments within the company.
  • Meticulous attention-to-detail.
  • Possesses good /sound judgment.

APPLICATION PROCESS

CLICK HERE TO APPLY

(Principals only. No third party vendor applications or submissions will be accepted. Additionally, our ideal candidate will possess direct, relevant experience as a mid to senior-level, career Marketing Manager. We are not seeking a Director or VP-level individual at this time.)

ABOUT CDNETWORKS

CDNetworks enables Global Cloud Acceleration. Our mission is to transform the internet into a secure, reliable, scalable and high performing Application Delivery Network. CDNetworks’ unique position as the only multinational CDN with expertise and infrastructure in China, Russia and other emerging markets, enables us to be trusted partners in local markets, while serving as foremost experts on extending into global markets. Accelerating more than 40,000 global websites and cloud services over our 140 PoPs, CDNetworks serves its e-business customers across industries like finance, travel, eCommerce, learning management, high tech, manufacturing and media. CDNetworks has been serving its enterprise customers for more than 15 years, and has offices in the U.S., Korea, China, Japan, Singapore and the UK. For more information, please visit: www.cdnetworks.com

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