White paper | The Content Provider Imperative: Optimizing End-User Experience across the Globe
“Today, content providers face difficult challenges in delivering their websites to a global audience. The Internet user population has sprawled rapidly in recent years, with many countries transforming into legitimately profitable target markets. In fact, Asian countries now represent 44% of Internet users, and globally 31 countries have at least 30 million Internet users and/or Internet penetration rates over 30%.1 At the same time that the global Internet user base expands, users have become more demanding.”
Key topics explored in this whitepaper include:
- Delivering a great end-user experience
- Flexible content delivery
- DNS based cloud load balancing
- Cloud vs. hardware load balancing
- Attributes of a robust cloud load balancer
- Choosing the right infrastructure
The advent of cloud computing and cloud-based services has brought a new way for content providers to easily adopt a multi-pronged content delivery strategy. Today, DNS-based cloud load balancing solutions simplify and automate traffic management across multiple delivery methods. Through DNS-based cloud load balancing, leading content providers optimize the end-user experience in different ways for different audiences. Their strategies involve the combination of several major content delivery methods at one time, including the following:
- The content provider’s own origin servers
- A data center local to the content delivery provider (whether outsourced or owned)
- A top-tier, global CDN for high-performance during peak traffic times
- A secondary CDN for managing traffic during non-peak demand (to save budget)
To find out more about CDNetworks cloud load balancer services, call as at 408-228-3700 or visit our contact us page.
