Case Study | Spiceworks Website Performance Content and SSL Acceleration
Spiceworks Improves International Website Performance, Increasing Site Stickiness and Maximizing Ad Revenue
Spiceworks strives to keep both its desktop software and online community free and, as a result, relies on a completely ad-driven business model. The strategy has worked so well that the community site enjoys exponential growth every year as well as an increasingly international user base that includes 40% of its members. When Internet latency was affecting its overseas business, Spiceworks determined it needed to deliver site content from locations that were closer to its international users. To improve the delivery speed of its dynamic online community’s content and advertising, the Spiceworks team sought the help of a content delivery network (CDN) service provider that could improve page load times globally and cost-effectively. Already, the combined Content and SSL Acceleration services provided by CDNetworks have saved Spiceworks 40% on overall site delivery. But that’s not all: Thanks to a 75% performance improvement, international members of the Spiceworks community have grown their site usage to match that of U.S.-based members.
In this case study we will discuss more in depth the ways in which CDNetworks helped Spiceworks deliver content quickly to all regions of the world, ultimately improving website performance while cutting costs.
Some key topics that explored in this case study include:
- Obstacles associated with a cost effective method for international content delivery
- CDNetworks as the right CDN solution provider
- Bottom-line results as seen by Spiceworks
From the case study:
“With a limited number of engineering resources, Spiceworks recognized that building out its own data centers internationally was not an option. Moreover, Europe was not the only region to experience the community site performance problems. In Australia, for example, the Spiceworks community site would frequently deliver outdated content. That’s because Telstra, Australia’s largest network provider, utilizes unusual and unpredictable content caching mechanisms.”
Read and download the complete study here : Spiceworks Website Performance Case Study | Content and SSL Acceleration