Passport to the Web
CDNetworks is fanatical about Web Performance and we combine this with our expertise of regional markets. In this blog we’ll discuss many topics including business and marketing topics like emerging market strategies (e.g. China, Russia) and deep dive into technical topics including end user experience, web acceleration best practices, and other issues seen by our customers. We hope that this blog will help us to better connect with you and you with us and that you will find our postings relevant, informative, and actionable.
We asked customers to compare their website or web application performance before and after implementing CDNetworks. Below are the survey results.
Competition is fierce in ecommerce and appealing offers and product selections alone are no longer sufficient for sustaining a competitive edge. Online shoppers demand a good user experience comprised of user-friendliness, site reliability, and speed (responsiveness). Of these components, website speed continues to grow in importance due to its direct impact on sales and conversions.
Many studies and articles have been published, stressing the importance of website speed and its impact on sales. A slow loading and unresponsive website is a major deterrent, as the average online user will only tolerate load time of up to 2 seconds. In addition to keeping shoppers engaged, improving website speed will put you ahead of the competition for the following reasons:
This is a shared post, originally published on the APM digest Let’s face it, people hate waiting in lines. Whether it’s a line of traffic for a toll booth on the highway, a line at the grocery store, or the never-ending lines at retail stores during the holiday season, people will do almost anything to […]
It is no secret that reducing latency is a top priority for many web entities trying to reach China’s massive and rapidly growing online population. Latency is mainly a result of the inefficiencies of the internet when requiring data to travel long distances between the server and the end user. Due to its proximity to […]
The further away a traveler was from Rail Europe’s France-based datacenter, the more frustrating the experience for the ticket buyer.
Yesterday, in a conversation with WBR and CDNetworks, Audrey Caussin, Director of Global ecommerce, Puma and Aaron Yin, Head of Marketing Management and Director of Customer Acquisition, Newegg.com provided brilliant insight into their challenges and strategies for reaching China.
The first thing I’d say is to forget everything you know about ecommerce in the west and concentrate on understanding Chinese consumers and their online buying habits. Too many companies have failed in China by simply trying to adapt an overseas model to the local market. Far better to start with the customer, and work backward from there.
Integrating CDNetworks into a multi-CDN strategy was quite easy for the Wistia operations team. It took them less than a week to adjust their DNS settings and turn all their Asia Pacific traffic over to CDNetworks.
For IT teams tasked with ensuring a website or web application performs well and scales globally, it’s crazy not to consider letting a CDN manage it.
Over 82% of the people surveyed ranked page load times as “one of a website’s most important features.” That figure rose to 90% among the self-employed and 100% among managers and executives.